You're a campaigner, who wins. You know your craft. You should be set loose on the biggest, baddest animal abusers you can beat.
Help animals more, by finding new targets, bigger targets, or more winnable ones (but still big). New, bigger, or more winnable.
Simple data that's more thorough and accurate can raise impact by +10-40%, when we engage during planning*.
* We've found these opportunities pretty consistently, though each looked different. This estimate is quite rough, though, and may be limited by short-term or other considerations. Happy to share our thinking and case studies.
Contact: mj.helpmoreanimals@gmail.com
Not a numbers person? Don't let numbers throw you off your game...
-Don't just pick the biggest: you know how to win, so don't lose sight of that - anything is bigger than zero
-All animals mattter - some companies are smaller, and that matters, but smaller is often still massive
-The world is wayyy bigger than we imagine - worldwide change often comes from many contributors; from many victories piled up together; sustained and over many years
-Some fights are 10 times as hard and one tenth the impact... and sometimes those are the ones we need to do next
-All in all? You can't forget about the numbers or the nuances of the campaign.
Curate the best general use data and inteligence on animal abusers, and facilitate its impactful use.
-Compile leading economic insight from trusted sources
-Impact through supporting good tactical disposition of energy and resources
-Humble analysis - data on opposition is inherently limited
-Winning is an art; winning big is an art and a science
Impact = Strength X Smarts
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We work on this one
As they say, we stand on the shoulders of giants. We aim to present the best data. We commend coalition partners, especially The Humane League and Open Wing Alliance for leading economic research and much of our source data, Animal Ask for additional source data; and Mercy For Animals for insight into opportunities for imapct worldwide.
Keep supporting you.
Curate data on more industries and geographies.
Develop more bespoke, data-driven, high quality tools, for maximum impact.