Help More Animals.

You're a campaigner. You win. You know your craft. You should be set loose amongst the biggest, baddest animal abusers.

Help animals more by finding new targets, bigger targets, or more winnable ones (but still big). New, bigger, or more winnable.

Simple data that's more thorough and accurate may raise impact by +10-40%, when we engage during planning*.

Click here to see the prototype:
Worldwide Worst - Companies Who Cage the Most Animals

Email me! mj.helpmoreanimals@gmail.com

* Estimates are quite rough, and may be limited to the short-term or limited by other considerations. Happy to share our thinking and case studies. We are continuing to monitor early wins to learn more.

Tips for working with the numbers...

Not a numbers person? Don't let numbers throw you off your game...

• -Don't just pick the biggest: you know how to win, so don't lose sight of that - anything is bigger than zero
• -Each animal matters. Some companies are 100x the size of others. All of those animals matter. Go big.
• -The world is wayyy bigger than we realize. Worldwide change comes from many contributors; from many victories piled on; sustained over many years.
• -Sometimes you have to fight 10x as hard for 1/10th the impact. Fight smarter if you can. Fight harder when you have to.

All in all? You need to mind the numbers and the nuances of the campaign.

About Us

Our Thing

What we do...

Curate the best general use data and intelligence on animal abusers, and facilitate its impactful use.

Our Vibe

How we look at what we do...

• -Compile leading economic insight from trusted sources.
• -Impact through supporting good tactical disposition of energy and resources.
• -Pragmatic analysis. This is data on our opposition. It will not be perfectly accurate.
• -Winning is an art; winning big is an art and a science

Our Place

Where we fit in...

Impact = Strength X Smarts

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                         We work on this one

As they say, we stand on the shoulders of giants. We aim to present the best data. We commend coalition partners, especially The Humane League and Open Wing Alliance for leading economic research and much of our source data; Animal Ask for additional source data; and Mercy For Animals for insight into opportunities for impact worldwide.

And then what...?

• Offer support to other arms of our movement.
• Curate more data. Develop more bespoke, data-driven, high quality tools, for maximum impact.
• Keep helping you help animals more.
• Keep fighting.